Outreach
Ground-up APAC market entry: channel partnerships, local entity, 5x sales
Market-Entry Strategy · Regional & Cultural GTM Adaptation · Outbound Business Generation
Categories
Outreach
Subcategories
Market-Entry Strategy · Regional & Cultural GTM Adaptation · Outbound Business Generation
Metric categories
- Market Expansion
- Team & Talent Growth
At a glance
Ground-up APAC market entry: channel partnerships, local entity, 5x sales
Ground-up APAC build-out combining channel partnerships, local presence, and a local entity delivered 5x sales growth and a playbook approved for rollout elsewhere.
5x sales growth in APAC
local hires made
playbook approved for rollout to a second region
Background
At a SaaS company, deals originating from the APAC region were stalling after the initial inbound request, and the target-customer list had no existing connections into the region.
Goal
Generate enough regional revenue to justify continued local investment in APAC and build a proof-of-concept success story for entering the region.
The Work
Combined scattered APAC accounts under one focus, launched initial outreach, ran an event in Singapore, attended regional industry events, built partnerships with major platform and technology providers, deepened relationships with existing clients, set up a local entity with an employment pass to simplify operations, and stood up channel sales via agencies in China and Japan.
Outcome
Sales in APAC grew 5x, local business representatives were hired, a plan was set to build cross-functional regional teams, and the company decided to roll out the same playbook to another lagging region (the US).
