Outreach
Cultural-intelligence course unlocks consistent APAC conversion
Regional & Cultural GTM Adaptation
Categories
Outreach
Subcategories
Regional & Cultural GTM Adaptation
Metric categories
- Market Expansion
- Revenue & Deal Value Growth
At a glance
Cultural-intelligence course unlocks consistent APAC conversion
A cultural-intelligence course reshaped the discovery approach for principle-first markets, driving 5x APAC sales growth across nine countries in year one.
5x sales growth in APAC in year 1, across 9 markets
Background
The sales approach that worked in the US and EMEA was not moving deals forward effectively across APAC markets.
Goal
Increase qualification-to-won conversion specifically in the APAC region.
The Work
Completed a cultural-intelligence course and adapted the discovery approach to a principle-first culture, prioritising personal relationships and long-term rapport ahead of application-first pitching.
Outcome
Sales in APAC grew 5x in year one, with consistent results across Japan, China, Singapore, Hong Kong, Taiwan, Australia, India, the Philippines, and Vietnam.
