Outreach
Overnight outreach plan captures a third of a sunsetting competitor's market
Market-Entry Strategy · Outbound Business Generation
Categories
Outreach
Subcategories
Market-Entry Strategy · Outbound Business Generation
Metric categories
- Market Expansion
At a glance
Overnight outreach plan captures a third of a sunsetting competitor's market
Overnight planning around a competitor's shutdown captured roughly a third of its freed-up market share ahead of other competitors.
~1/3 of the sunsetting competitor's market share acquired
Background
A competitor announced it was closing down.
Goal
Take over the freed-up market share quickly, ahead of other competitors.
The Work
Overnight, prepared a dedicated sales room, a list of suspected affected clients, and a specialised outreach strategy, then presented it to the team and secured approval for a complementary incentive offer for points of contact.
Outcome
Roughly a third of the sunsetting company's market share was acquired.
