Outreach
Deep research and local partner unlock a government-heavy mining vertical
Outbound Business Generation · Market-Entry Strategy
Categories
Outreach
Subcategories
Outbound Business Generation · Market-Entry Strategy
Metric categories
- Pipeline & Demand Volume
- Market Expansion
At a glance
Deep research and local partner unlock a government-heavy mining vertical
Deep research plus a local lead-generation partnership built a prospect list 10-15x larger than the client's own, opening a new north-east sub-region.
10-15x larger prospect list versus baseline
expansion request into a new sub-region
Background
Entering the mining industry (government-heavy, e.g. a major mining manufacturer), available information on companies and procurement departments was scarce.
Goal
Generate leads and opportunities in this new market and vertical.
The Work
Conducted deep research using available sources such as geological studies to identify suitable agencies, and partnered with a local lead-generation agency to accelerate opportunity generation.
Outcome
Produced a prospect list 10-15x larger than the initial research the client's own sales and marketing team had provided, built relationships with key regional customers, and the client began reaching out for the same approach in a new north-east region (a target regional market).
